{"id":581383,"date":"2026-05-14T11:41:40","date_gmt":"2026-05-14T14:41:40","guid":{"rendered":"https:\/\/www.ip.gov.py\/ip\/?p=581383"},"modified":"2026-05-14T11:42:36","modified_gmt":"2026-05-14T14:42:36","slug":"el-70-de-la-fuerza-laboral-paraguaya-depende-de-las-mipymes-impulsan-la-digitalizacion-en-la-iv-expo-ecommerce-2026","status":"publish","type":"post","link":"https:\/\/www.ip.gov.py\/ip\/2026\/05\/14\/el-70-de-la-fuerza-laboral-paraguaya-depende-de-las-mipymes-impulsan-la-digitalizacion-en-la-iv-expo-ecommerce-2026\/","title":{"rendered":"El 70 % de la fuerza laboral paraguaya depende de las mipymes: impulsan la digitalizaci\u00f3n en la IV Expo eCommerce 2026"},"content":{"rendered":"

Asunci\u00f3n, Agencia IP.-<\/strong> <\/em>En el marco del lanzamiento de la IV edici\u00f3n de la Expo eCommerce 2026, la directora nacional de Emprendedurismo del Ministerio de Industria y Comercio, Romina Da Re, destac\u00f3 la necesidad de fortalecer la digitalizaci\u00f3n de las micro, peque\u00f1as y medianas empresas (Mipymes), sector que actualmente sostiene el 70 % del empleo en Paraguay.<\/p>\n

Durante una entrevista concedida al programa Tribuna<\/em> de Paraguay TV, la funcionaria se\u00f1al\u00f3 que, pese a la importancia econ\u00f3mica del sector, a\u00fan persiste una brecha digital que limita el crecimiento y la competitividad de los emprendimientos nacionales.<\/p>\n

Seg\u00fan los datos expuestos, las mipymes representan el 24 % del movimiento comercial del pa\u00eds; sin embargo, solo el 15 % cuenta actualmente con una plataforma propia de comercio electr\u00f3nico.<\/p>\n

\u00abExiste una oportunidad inmensa, ya que ocho de cada diez paraguayos realizan compras en l\u00ednea y m\u00e1s del 50 % prefiere marcas locales\u00bb, afirm\u00f3 Da Re, al tiempo que se\u00f1al\u00f3 que uno de los principales desaf\u00edos consiste en transformar ese movimiento comercial en tiendas digitales capaces de operar de manera permanente.<\/p>\n

La Expo eCommerce 2026 se desarrollar\u00e1 el pr\u00f3ximo 21 de mayo y contar\u00e1, entre sus principales espacios, con al \u00abE-commerce Lab\u00bb, una iniciativa orientada a brindar capacitaci\u00f3n pr\u00e1ctica a emprendedores y empresarios interesados en incorporarse al ecosistema digital.<\/p>\n

De acuerdo con la directora, durante la jornada se abordar\u00e1n temas vinculados al desarrollo de plataformas de venta en l\u00ednea, a estrategias para ingresar al mercado digital y a mecanismos de pago seguros tanto para comerciantes como para consumidores.<\/p>\n

\"\"
Romina Da Re, directora nacional de Emprendedurismo del Ministerio de Industria y Comercio (MIC).<\/figcaption><\/figure>\n

Asimismo, destac\u00f3 que el comercio electr\u00f3nico en Paraguay ya constituye una industria consolidada, con un movimiento estimado de 2.000 millones de d\u00f3lares y un crecimiento anual cercano al 20 %.<\/p>\n

La funcionaria sostuvo que este proceso de expansi\u00f3n debe permitir que peque\u00f1os productores y comerciantes compitan en igualdad de condiciones en un mercado global cada vez m\u00e1s digitalizado.<\/p>\n

Adem\u00e1s de las capacitaciones t\u00e9cnicas, la cuarta edici\u00f3n de la Expo incluir\u00e1 espacios dedicados a tendencias relacionadas con la inteligencia artificial aplicada al marketing, la inclusi\u00f3n financiera digital y el liderazgo tecnol\u00f3gico.<\/p>\n

La actividad, organizada por la C\u00e1mara Paraguaya de Comercio Electr\u00f3nico con el respaldo del Viceministerio de Mipymes del MIC, busca consolidarse como el principal encuentro del ecosistema digital y del comercio electr\u00f3nico del pa\u00eds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Asunci\u00f3n, Agencia IP.- En el marco del lanzamiento de la IV edici\u00f3n de la Expo eCommerce 2026, la directora nacional de Emprendedurismo del Ministerio de Industria y Comercio, Romina Da Re, destac\u00f3 la necesidad de fortalecer la digitalizaci\u00f3n de las micro, peque\u00f1as y medianas empresas (Mipymes), sector que actualmente sostiene el 70 % del empleo […]<\/p>\n","protected":false},"author":38,"featured_media":581385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"class_list":{"0":"post-581383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economia"},"yoast_head":"\nEl 70 % de la fuerza laboral paraguaya depende de las mipymes: impulsan la digitalizaci\u00f3n en la IV Expo eCommerce 2026 - 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